COLLEEN COMERFORD
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ABCing: Seeing the Alphabet Differently. Mark Batty Publisher, NYC, 6.25 x 6.25 inches. Case-bound board book. A 64-page color case-bound board book primer to seeing and understanding the visual world.
Spread "d", ABCing.
Spread "k", ABCing.
Spread "w", ABCing.
Screen shots of animation from website. Click below, or next image, to visit abseeing.com.
Screen shot of Home page of dynamic website. Click to visit: abseeing.com.
ABCing: Seeing the Alphabet Differently. Mark Batty Publisher, New York City,
2010. 6.25 x 6.25 inches. Case-bound board book and three spreads.
A 64-page color case-bound board book primer to seeing and understanding the visual world. From abstract to zeitgeist, the book uses the Roman alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise
altered. The shapes are then composed as a visual translation of a given word’s meaning, creating visual and conceptual connections between the letter, the word, and the surrounding space.

PEN New England Children’s Book Caucus awarded the manuscript an honorable mention for the 2008 Susan P. Bloom Discovery Award. In 2012, Adobe Systems Inc, selected it as semi-finalist in the Innovation in Traditional Media in Education category for the Adobe Design Achievement Awards.

The book is in the collections of many public and academic libraries, including the University Arts London, The National College of Art and Design Dublin, and Dartmouth College’s Sherman Art Library.

To purchase, click here to go to Amazon.

The Boston Globe called the book “thoroughly inventive” and the companion website “even better.”

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  • about
  • work
    • Identity
    • Marketing/Branding
    • Information Design
    • Book: The Accountant, the King, the Priest, and the Poet
    • Book: ABCing
    • Posters
    • Research/Experimental >
      • KUFIC SERIES
      • SELFIE SERIES
      • JEDDAH SERIES
      • PHOTO GRIDS
  • contact